Onitsuka Tiger

The Onitsuka Tiger Mexico 66 was the first shoe to feature the famous Tiger stripes and was worn at the Mexico Olympic Games in 1968. Found designed and produced the window displays for several Onitsuka Tiger stores across Europe as part of the spring 2012 Mexico Vintage campaign. The design of the displays highlighted the link between the Mexico Vintage concept and Onitsuka Tiger’s historical role in the Olympics.

The Onitsuka Tiger California 78 is a lace-up jogging shoe. The trainer was first launched in the 1970s and is named after the place where the jogging craze first took off. Found produced a window display for the Onitsuka Tiger stores in Europe – the display was specially designed to reflect the history of the California 78.

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