Mexx September FW11

All the windows in this display were based on a magazine layout, with a big image in the background and the copy applied to the window using die-cut vinyl. The copy on the window was also used to mask the transparent footwear display stands attached to the window. The windows at Mexx’s top 51 stores were custom fitted. The men’s, women’s and kid’s collections each included four different images and the copy in each window was updated after two weeks.

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