Mexx August FW11

This window display was called “SHOP!”, which translates as “Stop and shop the new Mexx collection!” The display was inspired by the streets of LA, with different images used as the backdrop for the men’s and women’s collections. The window set-ups included a SHOP sign and custom-designed Mexx newspapers, used to display accessories. Tarmac-look flooring created the impression that the mannequins were standing on an LA street.