Life’s a Catwalk

Hunkemöller’s SS12 swimwear campaign was based on the concept of bringing a bit of the catwalk into everyday life. Found developed height-adjustable banners featuring images of a model in various different summer settings, including on the beach. The banners could be installed quickly and easily, by attaching them to the stands with magnets, meaning Hunkemöller was able to change the campaign images every two weeks.