Football ’04

For the 2004 UEFA European Football Championship, Nike wanted to communicate and promote Nike’s definition of a perfect game: skillful, creative and imaginative, embodied by athletes and teams who seize the moment and deliver the unexpected. However, Nike didn’t just want to convey this message in their advertising, but also in 2,000 retail stores across Europe, the Middle East and Africa. Because each store and each country is different, Found created semi-permanent fixture systems with slatted wall displays and ball bins, helping to transform a generic wholesale space into an unmistakable Nike area.