Back to school

In 2010, the Nike Air Max 90 was launched as part of a “Back to School” campaign, and was exclusive to Foot Locker. Found produced and installed all of the window displays, showcasing the colourway across three different set-ups. The Arshavin window featured coloured cloth mannequins, and a special glossy metal pole was developed to hold the mannequin and footwear. For the Chamakh version, Found produced vintage-look wooden TVs and customized microphone stands. For the Okaka window Found produced column-shaped display pedestals, featuring a strobe light to simulate smoke in the window. The Nike Air Max 90 colourway was used to create a striped pattern that was turned into window stickers and applied to the front of several of Foot Locker stores, including the Oxford Street store.